Panchayat 4 Review: Fading Charm or Fresh Twist?

The much-loved village drama Panchayat is back with Season 4 on Amazon Prime Video. But this time, things are different. The series moves deeper into village politics and emotional conflicts. In this Panchayat 4 review, we discuss what the season gets right, where it falls short, and whether it’s still worth watching.

Quick Summary

• Platform: Amazon Prime Video

• Main Cast: Jitendra Kumar, Neena Gupta, Raghubir Yadav

• Episodes: 8

• Genre: Drama, Political Satire

• Target Keyword: Panchayat 4 review

What’s New in Season 4?

Season 4 picks up in Phulera village, now caught in a local election battle. The fight between Manju Devi and Kranti Devi takes center stage. Meanwhile, Abhishek Tripathi’s role as secretary becomes more complex.

What Works

• Realistic portrayal of village politics

• Strong acting, especially from Neena Gupta and Raghubir Yadav

• Emotional stories touching on ambition and personal struggle

What Disappoints

• Too many side plots make the story slow

• The simplicity of earlier seasons is missing

• Jitendra Kumar’s character feels less involved

Who Should Watch

• Fans of grounded village-based dramas

• Viewers interested in political stories with emotion

• Loyal fans of Panchayat looking for continuity

Panchayat Season Comparison Table

Season	Theme	Abhishek’s Role	Audience Reaction
1	Starting fresh	Central focus	Very positive
2	Social issues	Strong and balanced	Excellent
3	Growth and bonding	Well-paced	Mostly positive
4	Political rivalry	Faded involvement	Mixed

FAQ – Panchayat 4 Review

Q1: Is Panchayat Season 4 worth watching?
It depends. If you enjoy political drama and slow storytelling, yes. If you miss the earlier charm, it might feel disappointing.

Q2: Is Jitendra Kumar still the main focus?
He is part of the plot, but his character has less emotional depth compared to earlier seasons.

Q3: Does Season 4 end with a twist?
Yes. The final episode sets up major changes, possibly hinting at a Season 5.

Q4: What is the core conflict in this season?
The election between Manju Devi and Kranti Devi drives the story forward, with power struggles and public drama.

Q5: Where can I watch Panchayat Season 4?
It is available on Amazon Prime Video.

Final Verdict

Season 4 of Panchayat is a bold shift into political territory. While the performances remain strong, especially from the veteran cast, the storytelling feels uneven. It’s still watchable but doesn’t offer the same charm and lightness that made Panchayat a fan favorite.

Rating: 3.5 out of 5

A decent follow-up for loyal viewers, but not the strongest season in the series.

Read More : Marvel Delays 'Avengers: Doomsday' and 'Secret Wars' to December 2026 and 2027

YouTube TV vs Other Live TV Streaming Services: Which One Wins?

Live TV streaming has become a top choice for cord‑cutters. Services like YouTube TV, Hulu + Live TV, Sling TV, and Fubo offer big channel lineups, DVR, and flexible pricing. But for most people, YouTube TV is the best overall—it delivers ease of use, sports coverage, and powerful features.

Why YouTube TV Is a Crowd-Favourite

Easy-to-use interface

• Clean menu and channel guide

• Multiview support lets you watch up to four channels at once—perfect for sports fans.

Feature-rich DVR

• Unlimited cloud DVR storage

• Recordings kept for nine months 

Strong sports support

• Includes NFL Network, NBA TV, and NFL Sunday Ticket add-on

• Advanced “Key Plays” feature highlights top moments instantly 

Three simultaneous streams

• Great for families

• Upgradable for unlimited streams 

How It Compares With Others

Feature	YouTube TV	Hulu + Live TV	Sling TV
Channels	100+	Around 95	30–50+
DVR Storage	Unlimited	Unlimited	50 hrs (add-on for more)
Simultaneous Streams	3 (unlimited upgrade)	2	1–3 (plan-dependent)
Sports Features	Strong	Good	Basic
Price	$82.99/mo	$82.99/mo	$35–66/mo

• Hulu + Live TV is a strong rival, bundling Disney+ and ESPN+, but it only supports two streams and has a cluttered UI .

• Sling TV is budget-friendly but limits DVR and skips some local sports channels .

Why It’s Great for Everyone

1. Cord‑cutters craving live TV will love the full channel lineup.

2. Families appreciate the multiple streams and personal DVR libraries.

3. Sports fans get the best sports experience with multiview and extras.

4. Anyone switching from cable finds it simple and familiar.

Visual Suggestions for the Article

To make this article pop:

• Feature charts comparing YouTube TV vs. Hulu and Sling

• Screenshots of the multiview sports grid

• Infographic summarizing channel count, DVR, price

• Icons for features like DVR, sports, streams

FAQ – Live TV Streaming & YouTube TV

Q1: Is YouTube TV worth the price?
Yes. At $82.99/month, it includes 100+ channels, unlimited DVR, 3 streams, and sports features. It’s especially worth it for sports fans .

Q2: Can I record as many shows as I want?
Absolutely—YouTube TV offers unlimited cloud DVR storage for up to nine months.

Q3: Does it support 4K?
4K live channels aren’t included in the base plan, but can be added for $9.99/month.

Q4: How many people can watch at once?
Base plan allows three streams; you can upgrade to unlimited streaming .

Q5: What happens if they increase the price?
Price increases have happened (e.g. January 2025). YouTube TV gives advance notice and lets you cancel anytime .

Final Takeaway

For most users, YouTube TV stands out among live TV streaming services. It combines user‑friendly design, top‑notch sports features, unlimited DVR, and a generous channel line-up. If you want convenience, versatility, and quality, it’s the service to beat.

Add clear visuals like comparison tables and screenshots to make the article pop and keep your audience clicking—and don’t forget your target keyword “YouTube TV” in headings and early paragraphs to boost SEO!

Read More : Google AI Mode 

Audio AI Overviews: Google’s New Feature That Lets You Listen to Search Results

Audio AI Overviews: Google’s New Feature That Lets You Listen to Search Results

Audio AI Overviews is Google’s latest experimental feature that allows users to listen to audio summaries of search results instead of reading them. This new tool is available only in English and currently limited to users in the United States through Google’s Search Labs.

What Are Audio AI Overviews?

Audio AI Overviews are short audio clips generated by Google’s Gemini AI. When you search for something and Google thinks a spoken summary might help, it gives you the option to generate a quick audio overview right on the search results page.

After clicking the “Generate Audio Overview” button, Google analyzes the search results and creates a summary you can listen to. It’s designed to give users a quick understanding of a topic, especially when they’re not familiar with it.

How Do Audio AI Overviews Work?

Here’s how the feature works:

1. First, you must join the experiment through Google Search Labs.

2. When you search for something, a “Generate Audio Overview” button might appear.

3. Clicking the button starts the process, which may take up to 40 seconds.

4. Once the audio is ready, it plays directly on the search results page.

The audio player also shows links to the original websites used in the summary. That means you can still visit the actual pages for more details if you want to explore further.

Requirements and Limitations

• Only available in the United States.

• Supports only the English language (for now).

• You must opt-in through Search Labs.

• Users can give feedback using a thumbs-up or thumbs-down option.

Google is still testing this feature, so expect updates based on user feedback.

Is AI-Generated Audio Reliable?

Google is clear that Audio AI Overviews are experimental. The voices and summaries are created by AI, so there might be small errors or audio glitches. While this feature can be helpful, especially for people who prefer listening, it may also raise concerns for website owners and content creators.

If users get all the information they need from the audio, they may not click on the actual websites. This could reduce traffic for content publishers. However, Google includes clickable links in the audio player to try and support content attribution and web traffic.

What’s Next for Audio AI in Search?

Google is moving towards a more multimodal search experience, combining text, images, video, and now audio. Audio AI Overviews could make search more accessible to people who prefer listening or are on the go.

If users respond positively, we may see this feature expand to other regions and languages. But for now, it's a limited test focused on improving user experience and testing new ways to deliver information.

Conclusion

Audio AI Overviews is an exciting step forward in making Google Search more interactive and user-friendly. It’s perfect for people who like audio content or want to learn quickly without reading long articles. However, how it affects content creators and search traffic remains to be seen.

If you're in the U.S. and curious to try it, join Search Labs and explore the future of voice-based search today.

Read Also : AI Mode SEO

AI Mode SEO: What It Means & How to Adapt

What is AI Mode in Google Search?

AI Mode is a new feature in Google Search (currently live in the U.S.) that gives AI-generated answers directly in search results. Instead of showing the usual list of websites, it offers a summarized answer with info pulled from multiple sources.

How Does AI Mode Work?

Google uses a system called "query fan-out" where it runs multiple related searches in the background. It then:

• Collects the data

• Summarizes it

• Shows the answer in the AI box

So instead of clicking through to several websites, users can get everything in one neat summary.

Key Point: This makes it easier for users but harder for websites to get clicks.

Why AI Mode Matters for SEO

If you’re doing SEO, you’re probably used to optimizing for the blue links in search results. But now, those links might not even be seen.

Here’s how AI Mode changes the SEO game:

• Fewer clicks to websites

• Less visibility for articles and blogs

• News and updates replaced by summaries (sometimes linking to Wikipedia instead of real news sources) 

AI Mode SEO: 3 Survival Strategies for Publishers

Let’s be honest: AI Mode is scary for traffic. But there are ways to adapt.

Build Your Brand = Direct Traffic

When users search for your brand, AI Mode will still show your site.

Example: Searching “BBC News” shows a direct link to their homepage in AI Mode.

How to build a brand:

• Use your name consistently across the web

• Create memorable content people want to return to

• Use newsletters, apps, podcasts, and social media to stay connected

Diversify Your Traffic Sources

Relying only on Google is risky. Try these channels:

• Email newsletters (e.g., Substack, Mailchimp)

• Podcasts (great for loyalty)

• Short-form videos (TikTok, YouTube Shorts, Instagram)

• Social media (still good for niche topics)

• Google Discover (showing up on Chrome browser homepage)

Warning: Discover rewards clickbait. Don’t compromise quality for clicks.

Focus on Content That Deserves to Rank

You can still optimize for AI answers by:

• Writing clear, fact-based content

• Using semantic SEO (related keywords, topics, FAQs)

• Including author names, expertise, and citations

• Keeping content readable and ad-light

🖼️ Image Suggestion: Screenshot of a clean, ad-free article vs a pop-up heavy site
Alt text: Comparison of user-friendly vs ad-filled webpage experience

Semantic SEO Tips for AI Mode

To help AI understand and trust your content:

Technique	What to Do
Use LSI Keywords	Add related terms (e.g., "AI answers", "Google summaries", "search visibility")
Schema Markup	Add structured data (e.g., Article, FAQ, Author)
Topical Authority	Cover related topics in depth
FAQs	Use clear Q&A in your content

Is AI Mode Going to Kill SEO?

Not really. But it’s changing the rules.

Instead of ranking for every keyword, focus on:

• Being known

• Being useful

• Being reliable

If users trust your brand, they will visit you directly—even if AI gives them a quick answer.

Tools & Resources

• Google’s AI Overviews Guide

• Barry Adams on AI Mode Impact

• How to Implement Schema Markup (Moz)

Final Thoughts

SEO is no longer just about ranking #1 on Google. With AI Mode, it’s about being the best source, even if you're not the most visible.

Action Steps:

1. Audit your content for clarity and depth

2. Strengthen your brand visibility

3. Diversify traffic channels

4. Track AI Mode answers where your topics appear

 

Read More : Google Recipe Schema Update 2025

Google Recipe Schema Update 2025 – What I Learned from Boosting My Food Blog Rankings

What Is Recipe Structured Data and Why It Matters

When I first started my food blog, I had no clue what structured data was. All I knew was how to cook and post recipes. But when my traffic hit a plateau, I realized the importance of Google structured data—especially for recipes.

Structured data tells Google exactly what your content is about. For recipes, it identifies things like ingredients, cook time, images, nutrition, and more.

What’s New in the Google Recipe Schema Update (2025)

In 2025, Google rolled out an important Google Recipe Schema update that affects how recipes appear in search results.

Here’s what’s new:

• More detailed cooking and prep time fields

• Required nutrition information (calories, protein, etc.)

• Strict image SEO best practices enforcement

• Clearer author information

• Enhanced visibility for ratings and reviews

After this update, recipe sites without proper structured data saw drops in rankings—including mine, initially.

Image SEO Best Practices – Ranking Recipe Images the Right Way

When my recipes weren’t showing up in image searches, I realized my image SEO was weak.

My Results After Fixing It:

I updated my images using these image SEO best practices, and within weeks, my recipe images started ranking.

Tips That Worked for Me:

• Use descriptive filenames: vegan-biryani-recipe.jpg instead of IMG002.jpg

• Add ALT text with keywords: “Spicy vegan biryani recipe step-by-step”

• Use high-resolution images (min 1200px wide)

• Compress images to reduce load time (I personally use TinyPNG)

• Make sure images are included in your structured data markup

How to Add Recipe Structured Data – Step-by-Step

At first, I tried using plugins, but they often messed up the format. So I learned to write the schema manually using JSON-LD.

Sample Google Recipe Schema

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Recipe",
  "name": "Spicy Vegan Biryani",
  "image": ["https://example.com/vegan-biryani.jpg"],
  "author": {
    "@type": "Person",
    "name": "Ravi Patel"
  },
  "cookTime": "PT1H",
  "recipeYield": "4 servings",
  "nutrition": {
    "@type": "NutritionInformation",
    "calories": "320 calories"
  },
  ...
}
</script>

Pro Tip: Always test your schema with Google’s Rich Results Test Tool.

My Results – How Structured Data Boosted My Traffic

After applying structured data properly and following image SEO best practices, I saw real improvements in 3 months:

• +187% increase in impressions

• CTR jumped from 3.2% to 7.5%

• 2x increase in image click-throughs

Google started showing my recipes with rich snippets, ratings, and big thumbnails—something every food blogger wants!

Final Checklist – Optimizing Recipe SEO in 2025

Use This SEO Recipe Optimization List:

•  Updated to the latest Google Recipe Schema

•  Followed all image SEO best practices

•  Added proper nutrition and prep time

•  Included ALT text and file names for images

•  Verified with Google’s Rich Results tool

Conclusion – Google Structured Data Is the Secret Ingredient

When I started blogging, I believed a good recipe and nice photos were enough. But the truth is—without structured data, Google can’t understand your recipe, let alone rank it.

Adding the right recipe structured data and following image SEO best practices made my blog visible in a crowded space—and I believe it can do the same for yours.

Google’s AI Search in 2025: Fast, Smart, and Game-Changing

Google’s AI Search: Is This the Future of Searching?

When I first tried Google’s AI Search, I was both curious and confused. The search page looked familiar, but the results were smarter—almost like I was talking to a personal assistant. It didn’t just give me links; it gave me answers. Clear, simple, and straight to the point. That’s when I realized—Google’s search is evolving.

What is Google’s AI Search?

Google’s AI Search, also known as the Search Generative Experience (SGE), is an experimental feature that uses generative AI to give you answers instantly. Instead of just listing websites, it summarizes information from the web to answer your questions in a conversational style.

How Does It Work?

• You type a question or topic

• Google’s AI understands the context

• It pulls data from multiple sources

• Then it shows a well-written summary right on the results page

I searched, “How to start a podcast?” and boom! I got a step-by-step breakdown, followed by useful links in case I wanted to explore further. No more clicking ten different websites to find one good answer.

Why It Matters

For users like us, this is a game-changer. It saves time and gives more relevant information. For content creators, it’s both a challenge and an opportunity. Generic content might get fewer clicks now, but unique, experience-based content still wins.

My Honest Take

I’ve been using AI Search for a few weeks now. While it's not perfect, it’s definitely helpful. Especially when I need quick information. But I still dive into blogs and videos when I want detailed or personal stories. That means SEO isn’t dead—it’s just changing.

Pros and Cons

Pros:

• Faster results

• Easy-to-read answers

• Less effort for basic questions

Cons:

• Not always 100% accurate

• Fewer clicks to websites

• May limit deep research

Final Thoughts

Google’s AI Search is here to stay. The way we search is evolving, and so should our content. Whether you’re a casual searcher or a serious content creator, learning how this works is essential.

How to Reach Google’s Top 10 Positions — Based on 1,113 Websites

Introduction: Do Backlinks Still Matter in 2024?

Google has repeatedly said that backlinks are no longer among the top three ranking factors.
But a new study from Internet Marketing Ninjas shows a different side of the story — and it’s eye-opening.

If you’re wondering how to rank in Google’s top 10 positions, the data here is something you shouldn’t ignore.

Key Insights from the Study

The study analyzed Google’s top 10 search results for 200 commercial-intent keywords, reviewing 1,113 unique websites. Here's what they found:

Key Statistics:

• 96% of websites in Google’s top 10 had 1,000+ backlinks from unique domains

• Only 0.3% had fewer than 100 backlinks

• Not a single website ranked in the top 10 with 50 or fewer backlinks

These stats clearly show a strong link (pun intended!) between backlinks and top search rankings.

Big Players Win Big: Amazon & Walmart

When it comes to dominating Google’s top 10 positions:

• Amazon ranked in the top 10 for 164 out of 200 keywords

• The next closest was Walmart, with just 57 keywords

That’s a huge gap — showing how powerful a strong backlink and brand presence can be.

My Personal Experience with Backlinks & SEO

When I launched my first blog, I focused almost entirely on content. I assumed, “If the content is great, it will rank.”

Spoiler alert: it didn’t.

It wasn’t until I started building high-quality backlinks — through guest posting, collaborations, and forums — that I saw real results.
My traffic spiked, and for the first time, a few of my articles hit Google’s top 10 positions.

Moral of the story? Backlinks still matter — a lot.

Not All Backlinks Are Equal — Quality Over Quantity

The study also highlights that not all backlinks have the same value. So before you rush to build 1,000 links, consider these key variables:

What Makes a Backlink Valuable?

• The authority of the linking site (DA, traffic, relevance)

• Use of contextual anchor text

• Whether the link gets actual clicks or not

• How topically relevant the link is to your page

What About Local SEO?

The study also looked at local search performance.

On average, at least 164 unique domain backlinks were needed to rank in the top 10 for local search terms.

So even if you’re targeting your city or niche audience — you still need strong backlink support.

About the Study

• Conducted by: Internet Marketing Ninjas

• Keywords Analyzed: 200 commercial-intent search queries

• Websites Studied: 1,113 unique domains

•  Read the full report here: Backlinks Google Study

Actionable Tips to Reach Google’s Top 10 Positions

Practical Steps to Build Powerful Backlinks:

1. Focus on guest posting on authoritative blogs

2. Use broken link building strategies

3. Participate in relevant forums and communities

4. Build relationships with industry influencers for natural backlinks

5. Regularly update and re-promote your existing content

Frequently Asked Questions (FAQs)

Q1: Can I rank in Google’s top 10 positions without backlinks?

Very unlikely. The study shows that nearly all top-ranking sites have 1,000+ backlinks.

Q2: How do I get quality backlinks?

Use guest posting, digital PR, collaborations, and SEO tools like Ahrefs or SEMrush to discover backlink opportunities.

Q3: Are backlinks more important than content?

Both are critical. Great content brings users, but backlinks signal authority to Google. They work best together.

Q4: How many backlinks should I aim for initially?

Try to build at least 100–200 high-quality backlinks as a strong foundation — and scale from there.

Conclusion: Backlinks Are Still a Big Deal

Despite Google's evolving algorithm and messaging, backlinks remain one of the strongest signals for ranking in Google’s top 10 positions.

If you’re serious about SEO — don’t ignore them.
Build smart. Build naturally. And focus on value. That’s how you win in search.


Read More : How PR Can Win in AI Search

How PR Can Win in AI Search: SEO Strategies for the LLM Era

Introduction: PR Meets the Future of Search

The world of public relations is changing—again. This time, it's not Google’s algorithm updates shaking up the industry—it's AI search platforms like ChatGPT, Perplexity, and Gemini. These large language models (LLMs) are not just influencing search engine optimization (SEO), they're rewriting the rules.

As someone working closely with digital teams and PR professionals, I've seen firsthand how these changes are impacting visibility and brand reach. So, let’s talk about how we, as PR pros, can strategically align SEO and media coverage to succeed in the AI search era.

Why AI Search Optimization Matters for PR Professionals

In a recent PRNEWS Pro workshop titled “Artificial Intelligence for PR”, experts like Whitney Hart (Chief Strategy Officer, Avenue Z) and Mirza Germovic (SVP of AI Solutions, Edelman) highlighted a crucial shift: AI platforms are now choosing which media sources to trust—and promote.

Key Media Outlets Partnering with OpenAI

According to Hart, some media giants already have formal partnerships with OpenAI, including:

• The Associated Press

• Reuters

• New York Times

• The Guardian

• Time

• The Atlantic

• Forbes

• Wall Street Journal

• TechRadar (owned by Future)

Personal Experience: I recently searched for the best 8K digital camera using ChatGPT. The first recommendation I received was from TechRadar. Turns out—they partnered with OpenAI in late 2024. That single link convinced me to dig deeper and ultimately led to my purchase. Proof that AI-powered search isn’t the future—it’s happening right now.

Top 3 Actionable Strategies for AI Search Optimization

Whitney Hart shared three powerful takeaways. Here’s how you can put them into action—along with some real-world advice:

1. Build Relationships with Your SEO Team

Why It Matters

PR can’t live in a vacuum anymore. Your SEO team isn’t just for keyword stuffing—they’re your new best allies in gaining AI visibility.

Action Steps

• Schedule a monthly sync with your SEO or digital team.

• Discuss ongoing LLM trends (e.g., ChatGPT, Gemini, Perplexity).

• Create joint plans for content strategy, link-building, and monitoring AI search visibility.

Pro Tip: Ask your SEO lead if they’re tracking AI bot traffic separately. If not, it’s time to start.

2. Audit Your Website for AI + PR Alignment

What's the Issue?

Most website content is built around keywords—not storytelling or PR messaging. But AI searches reward both.

What to Do

• Review all pages, blog posts, and press releases.

• Look for content gaps: Is your thought leadership visible? Are your brand values clear?

• Revise content to integrate PR narratives alongside target keywords.

Personal Take: I helped a client revamp their “About Us” page with quotes from recent media features. Not only did their AI presence improve, but the bounce rate dropped significantly—because real people found the story engaging.

3. Audit Media Coverage with AI in Mind

The New Audience: AI Bots

Your press coverage isn’t just for humans anymore. Bots are scanning your mentions, quoting them, and ranking them.

How to Adjust

• Look at the last 24 months of coverage.

• Prioritize outlets with OpenAI partnerships.

• Track which placements surface in AI tools.

• Where possible, pitch to sources known to be indexed by AI models.

Pro Tip: Use ChatGPT to test which articles it links to when asked about your brand or product category.

Key Takeaways for PR and SEO Strategy in the AI Era

Here’s your quick checklist for AI Search Optimization:

•  Partner with SEO teams across departments

•  Audit and update website and blog content

•  Focus on earned media in OpenAI partner outlets

•  Track mentions and link visibility in AI answers

•  Think beyond keywords—focus on credibility and clarity

FAQs About AI Search Optimization and PR

How do AI search engines choose which sources to show?

AI platforms prioritize credible, high-authority sources—often those with formal partnerships (like Reuters, WSJ, or Forbes). The more trustworthy and well-structured your coverage, the better your visibility.

Can press releases still rank in AI search?

Yes, but placement in trusted media outlets significantly boosts discoverability. Direct press releases posted only to a newsroom page won’t carry as much weight unless picked up by a known media outlet.

What’s the role of backlinks in AI search?

Backlinks remain important, but contextual authority is even more crucial. AI tools interpret the relevance and trustworthiness of links—so prioritize quality over quantity.

How can I test my visibility in AI search tools?

You can run branded or category-specific queries in tools like:

• ChatGPT (via custom GPTs or web search-enabled plugins)

• Perplexity.ai

• Microsoft CoPilot

• Google AI Overviews

Look for your brand name, product, or industry niche and track which sources get mentioned.

Final Thoughts: Evolve or Fade

The fusion of PR and SEO strategy in the AI age isn’t optional—it’s essential. Media relations must evolve to not only reach humans, but also teach bots what our stories are about.

Whether you're a comms lead at a startup or a global brand, taking these steps will help you thrive in the AI search landscape—one strategic placement, one optimized sentence at a time.

Read More : Is SEO Still Relevant in the AI Era?

Google Search Console Fails To Report Half Of All Search Queries

New research reveals a major limitation in one of SEO's most used tools: Google Search Console fails to report half of all search queries, especially conversational ones. This data gap leaves marketers and SEO professionals with an incomplete picture of how users discover their content through organic search.

What’s Happening with Google Search Console?

According to a study by Tomasz Rudzki, co-founder of ZipTie, around 50% of real search queries that bring users to a website never show up in Google Search Console (GSC). These missing queries are mostly natural language or conversational searches — the kind people make when using voice assistants or AI tools.

Real Tests Show the Data Gap

Rudzki conducted a simple experiment. He repeatedly searched a specific conversational query using various devices and Google accounts. Though these searches clearly brought traffic to his website (as seen through other analytics tools), GSC reported nothing — zero queries.

To verify his findings, he asked 10 other SEO professionals to do the same. All reported similar results. Despite real user visits, GSC failed to log the search queries that triggered them.

Why Does This Matter?

Incomplete Data = Incomplete Strategy

When Google Search Console fails to report half of all search queries, SEO professionals can’t see what real users are asking. This causes:

• Content teams to optimize for visible keywords only, missing out on real user intent.

• Marketers to misjudge underperforming content, which may actually be driving traffic.

• Missed emerging trends, because new queries aren't shown until they hit high volumes.

Key Insight: Many of these missing queries are low-volume but high-intent. For example:

• “What are the pros and cons of iPhone 16?”

• “Should I buy the new iPhone or stick with Samsung?”

• “Compare iPhone 16 with Samsung S25”

Each may get just 10–15 searches/month, but collectively they represent hundreds of potential buyers — yet GSC may show none of them.

How Google Handles AI Answers — But Hides the Queries

Here’s the paradox: Google understands conversational queries well enough to show AI-generated answers (AI Overviews) in search results.

In fact, Rudzki’s study of 140,000 conversational queries found that 80% triggered AI Overviews.

Yet, when it comes to reporting these same queries in GSC, Google falls silent.

Possible Explanation: Minimum Threshold

Jakub Łanda, a colleague of Rudzki, believes GSC uses a search volume threshold before reporting a query. That means unless a term hits a certain number of monthly searches, it doesn’t appear at all — even if it’s driving traffic.

Worse, once it becomes trackable, GSC doesn’t show past data, making it harder to spot trends early.

What You Can Do as an SEO Professional

Switch From Query Tab to Pages Tab

Use the Pages report in GSC to identify high-performing content. Even if the queries are missing, you’ll still know what content is working.

Optimize for Topics, Not Just Keywords

Focus on comprehensive, question-driven content. Address entire user journeys instead of targeting narrow keywords.

Supplement GSC With Other Tools

Use:

• Google Analytics

• Third-party SEO tools like SEMrush, Ahrefs

• AI models and People Also Ask data

• Your own site’s internal search analytics

Think Like Your User

Ask yourself: "How would someone ask this to ChatGPT or Google Assistant?" That’s how you should frame your content.

The Future of Search and SEO

The way users search is evolving rapidly. Voice search and AI-assisted queries are becoming the norm.

Roughly 20% of global users regularly use voice search.

Yet, tools like GSC are still catching up, leaving SEO experts in the dark. This gap between search behavior and SEO analytics is only growing — and it’s up to marketers to adapt.

Conclusion

Google Search Console fails to report half of all search queries, especially the ones that matter most in 2025 — the natural, conversational questions real users ask.

Until Google improves visibility into these queries, SEO success will depend on using multi-source insights and focusing on people-first content that mirrors how users genuinely speak and search.

Read More : AI Overviews & AI Mode

AI Overviews & AI Mode: Google’s Official Advice for Optimizing Your Website

As Google continues to evolve its search features, AI Overviews & AI Mode are becoming major parts of the user experience. Website owners and SEO professionals now need to adapt to these new AI-powered search formats to remain competitive. In a recent blog post, Google Search Advocate John Mueller shared official recommendations on how to optimize content for these AI experiences.

What Are AI Overviews & AI Mode?

AI Overviews provide users with quick, summarized answers pulled from various sources, using Google’s AI technology. AI Mode is an interactive feature that allows users to ask follow-up questions or use multimodal queries like images or voice inputs.

According to Google, these features are changing how people search. Users now ask longer, more specific questions and interact more deeply with the search engine—resulting in higher-quality clicks and more engaged website visits.

Core Optimization Strategies for AI-Powered Search

1. Content Quality Still Matters Most

Google emphasizes that “unique, non-commodity content” remains the foundation of good SEO. Your content must answer real questions, offer original value, and serve the needs of your audience.

• Avoid rehashing generic topics.

• Offer depth and detailed answers.

• Anticipate follow-up queries.

Stat to note: AI Overviews are more likely to pull from content that is authoritative, informative, and comprehensive.

2. Meet All Technical Requirements

Even the best content won’t rank if Google can’t access or understand it. Make sure:

• Googlebot is not blocked

• Pages load correctly and quickly

• All content is indexable

Focus on Core Web Vitals, mobile usability, and overall page experience. As Mueller writes, “People won't engage with a cluttered or hard-to-navigate page—even if the content is great.”

Key Technical Must-Haves:

• Mobile-friendly design

• Fast page load speed

• Clean and accessible HTML

• Structured data (Schema.org) for better interpretation

3. Use Multimedia for Multimodal Search

With Google Search becoming increasingly multimodal, visuals are more important than ever. Users can now ask questions based on images, videos, or screenshots.

How to optimize multimedia:

• Add high-quality images with descriptive alt text

• Include videos that explain your content

• Use image schema markup for better visibility

For ecommerce sites, regularly update:

• Your Google Merchant Center

• Business Profile for better product and local visibility

4. Manage Visibility in AI Results

You can still control how your content appears in AI Overviews & AI Mode using standard meta tags:

• nosnippet – hides all snippets

• data-nosnippet – hides specific parts

• max-snippet – limits snippet length

• noindex – removes page from index entirely

But remember, restricting content may reduce your presence in AI results.

Changing How You Measure Success

Clicks from AI Overviews are fewer but higher quality. Users landing from AI Mode tend to stay longer and engage more.

💡 Google’s insight: “We’ve seen that when people click to a website from search results pages with AI Overviews, these clicks are higher quality... users are more likely to spend more time on the site.”

Shift your focus to:

• Engagement time

• Conversions (sales, signups, downloads)

• Bounce rate and scroll depth

• Goal completions in analytics

Final Takeaways for AI SEO Success

Here’s a quick checklist to future-proof your content strategy for AI Overviews & AI Mode:

•  Write unique, in-depth content
•  Ensure technical accessibility
•  Add visuals and multimedia
•  Review your meta directives
•  Track meaningful engagement metrics

As Google continues to reshape search behavior through AI, these strategies will help your content stay relevant and competitive in both classic and AI-enhanced search results.

Is SEO Still Relevant in the AI Era? Absolutely – Here's Why

Search engine optimization (SEO) is not dead – even in the age of artificial intelligence. A new study based on 25,000 user searches shows that top Google rankings still influence AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews.

In this article, we’ll explain why SEO is still relevant in the AI era, how AI search works, and what strategies marketers should follow to stay visible in AI search results.

How AI Search Engines Use Traditional SEO Rankings

AI search tools don't just guess answers. They follow a structured process, and surprisingly, they still depend heavily on Google’s top-ranking pages. Here’s how the process works:

3 Steps AI Uses to Pick Answers:

1. Pre-selection:
   AI systems scan the web for top content, favoring pages with high Google rankings.

2. Content Extraction:
   They pull short, relevant answers from those pages that best match the question.

3. AI Synthesis:
   Using models like Google Gemini, AI combines those snippets into a final answer.

So, if your website ranks #1 on Google, you have a 25% chance of being featured in AI search results. Pages in the top 10 still have a good chance, but the lower you rank, the less visible you become.

What is the Query Fan-Out Effect?

Even if a page doesn’t rank for the main search term, it can still show up in AI answers. That’s thanks to a technique called Query Fan-Out.

 Here's how it works:

If a user types “SEO vs SEM,” AI will secretly run related searches like:

• “What is SEO?”

• “What is SEM?”

• “SEO vs PPC”

If your content ranks well for any of these related searches, it might be included in the final AI response – even if your main page isn’t in the top 10.

New Approach: Best Answers > Best Pages

Traditional SEO focused on creating big, detailed pages around one keyword.

Now, AI search prefers short, precise answers to specific questions.

For example, if your post covers everything about iPhone 15, but doesn’t clearly answer “What is the battery life of iPhone 15?”, you may rank in Google but miss out in AI results.

Actionable Tips: SEO Strategies for the AI Era

To stay ahead, marketers need to adapt SEO strategies for AI search engines. Here’s what you can do:

1. Keep Doing SEO

• Ranking in the top 10 of Google directly boosts your AI visibility.

• SEO is still your entry ticket into AI search.

2. Break Big Guides into Smaller Pieces

• Divide long posts into sections.

• Create dedicated pages for specific questions (like FAQs or How-Tos).

3. Optimize for Related Keywords

• Think of all possible ways users might ask the same question.

• Use tools like AnswerThePublic, Google Autocomplete, or Ubersuggest.

4. Write Clear, Simple Answers

• AI prefers plain, direct language over keyword stuffing.

• Use headings, bullets, and short paragraphs.

5. Track AI & Traditional Visibility

• Use tools to monitor how often your content appears in both search types.

• Adjust content based on performance.

Final Thoughts: SEO & AI Can Work Together

The research clearly shows that SEO is still relevant in the AI era. AI search engines are not replacing Google SEO – they are building on top of it.

The key shift is this:
Instead of just thinking “How do I rank higher?”, ask:
“How do I give better answers to real user questions?”

That small change in mindset can make a huge difference in the age of AI-driven search.

Summary

•  SEO still matters for AI visibility.

•  Top Google rankings help AI decide what to show.

•  AI search wants the best answers, not just long pages.

•  Update your strategy to match this new behavior.

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